Marketing Operations Management

Instant set-up - Zero train - Web collaboration - Real-time margin control

OpsComm is designed for fast moving collaborative marketing operations  - it is simple to use by almost anyone, takes zero time to deploy and yet has "Enterprise level" features to scale with the demands of your business.

OpsComm provides a comprehensive and integrated marketing operations and resource management solution addressing six key dimensions of excellence:

• Workforce optimisation
• Financial control - time, billing, cost and profitability management
• Campaign planning and execution
• Digital asset and document management
• Group collaboration 
• Standardized operational administration
  

Workforce Optimisation

• Real time tracking of staff utilisation by hour by day
• Allocate new projects according to resource availability and match delivery dates
  
• Track planned work against actual in real-time and assess cause of variances
  
• Contract pricing?
  
• Scope of work?
  
• In-appropriate delegation of tasks to staff?
  
• Measure staff performance and assess if the business is ahead of planned work load
  
• Track allocation of resources by customer accounts and projects
• Rapidly re-allocate resources to meet customer expectations
• Automated alerts to ensure timely completion
• Complete view of all work each employee is doing - campaigns, administration, holidays, development
  

• Real-time profitability tracking by customer, by project and by function
• No time-sheet distortion of reality - planned work effort and actual directly linked ensuring accurate real time profitability assessment
• Charge out rates by role and customer contract, assignment of resources to any role
• Automatic invoice file generation
  
• Accurate margin management
• Optional advanced budgeting features to control resource expenditure
  

Campaign Planning and Execution

• Single view of all projects and campaigns across the Enterprise
• Plan campaigns and optimise before delegating tasks
  
• Create campaigns with phases, tasks and sub-tasks
• Filter on screen by activity type, status, client, dates
• Create templates for common campaigns e.g.
• Direct mail
• Trade show execution
• Traffic light alerts supported by email to ensure timely project completion
• Prioritisation of tasks and ability to rapidly re-assign
  
• Calendar EVENT view to assess planning and execution

Digital Asset and Document Management

• Supports multiple types of documents including text, image, video, and sound
• Centralised library of digital assets and documents linked to customers and projects
• No size limit unlike email to ensure even the largest documents can be stored centrally
  
• Advanced search facilities to identify relevant information
• Version control with integrated audit trail on all associated tasks, messages and versions
• Attach notes during media
  
• Remote proofing of documents - no software required
• Integrated approval processes into campaigns
  

Group Collaboration

• Collaborate on projects, documents and communications
• Work in teams and invite external users to collaborate in GroupSpace
• Interact with other groups on campaigns in a shared environment
• Maintain secure private areas
  
• Real-time messaging and group editing of documents 
  

Standardized Operational Administration

• New client engagement processes
• Quality assurance and audit
• Sarbanes Oxley compliance
  
• Account management tracking
  
• Set up repetitive actions